Strengthening Databases With End User Automation

Venzimedia
3 min readJul 23, 2023

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Data entry and management are core issues for many industries that utilize large amounts of customer accounts, process client transactions, and maintain and update records. With large amounts of data, even a simple action that may only require 5 seconds to perform but has to be done on 50,000 accounts quickly requires a large amount of manpower and costs to complete.

End user acquisition strategy automation of database tasks is the single most powerful tool that data managers have to keep information costs low while performing those tasks with maximum precision. The best way to understand the utility and effectiveness of end user automation is to see it in action.

When errors or inconsistency in data appear or a project has to be implemented with little lead time, end user automation is the solution to both situations. For example, a company performs an acquisition, adding new staff to the payroll; there is often little or no lead time concerning company acquisitions.

Converting old payroll data into a single system will require a substantial investment of time and money and delays in the project means that workers will not get paid on time.

End user automation would allow data entrants and database managers to quickly copy the needed personnel files from the new employees and parse the data into the existing payroll system. A script or macro can be quickly created and then employed to save the cost and time of manual data entry.

When policy changes occur in a service business, customer accounts or portfolios have to be updated with the new features or account flags. With a large clientele, it quickly becomes impractical for a knowledge worker to manually investigate every account, determine how the policy change affects this particular customer, and then accurately updating the portfolio.

All of these decisions can be captured through end user automation and the use of scripts and macros. Let us say that a bank wants to update their fee structures and change the way accounts are billed. Having to go through each entry to determine account type, applicable changes, and then correctly altering the account is a time consuming process for even a small bank branch.

End user automation would allow bank personnel to set up a few rules on the necessary account changes, create a quick macro, and then run the script on their database. Doing this, users can accurately and quickly make a global change.

The many uses of end user automation for effective data entry and manipulation form the basis for cost effective database management. Beyond troubleshooting and managing change, it is integral when generating effective reports and figures from data mining and analysis in order to support decision making, information sharing, and marketing initiatives See More Here.

Migrating data from legacy systems or consolidating information under a single umbrella program, such as customer relationship management software, can best be done through this type of scripting. In the end, in order to get the most out of databases with less overhead, these tasks are a key component.

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Venzimedia
Venzimedia

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